RESULTS
 

To drive awareness and engagement, we built a targeted list of 730 local providers, youth advocates, and VOACC partners, which grew steadily over time through new subscribers. Over six months, a series of email campaigns shared event updates, encouraged sponsorships and in-kind donations, and invited attendees to register. These campaigns averaged open rates between 42% and 54% and click-through rates from 2% to 14%, demonstrating strong audience interest.

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On social media, the campaign blended reels featuring speakers and performers with sponsor spotlights and behind-the-scenes updates. Engagement varied across platforms, with Instagram posts averaging 20–25 interactions and Facebook posts generating meaningful shares and comments that helped extend reach beyond VOACC’s core followers.